Bumping this for 2024 - Happy Christmas everyone 
REMINDER: Pause PPC for Cristmas Eve and Christmas Day
- Thread starter Nick
- Start date
Merry Christmas to you too!
With regards to pausing PPC, i think it depends what sort of products people sell.
We still had same day delivery showing up until about lunchtime today.
Sales have continued since (albeit sales are massively down compared to yesterday), but still making a profit on PPC sales as it seems customers are happy with delivery on Friday.
With regards to pausing PPC, i think it depends what sort of products people sell.
We still had same day delivery showing up until about lunchtime today.
Sales have continued since (albeit sales are massively down compared to yesterday), but still making a profit on PPC sales as it seems customers are happy with delivery on Friday.
Agreed, it's just a general reminder that for most products it will probably make sense to pause PPC as sales fall off a cliff from early Christmas Eve until Boxing Day.
I've paused most of my products but I've kept one active as I have a particularly difficult competitor that I can't afford to cede any ground even if it means I make a loss for a couple of days.
I've paused most of my products but I've kept one active as I have a particularly difficult competitor that I can't afford to cede any ground even if it means I make a loss for a couple of days.